Business identity attributes in Google Merchant Center — particularly the “women-led” attribute icon — to further showcase your organization as a woman-owned business in local search. Their elegant logo, feminine color palette, and approachable lifestyle brand imagery expertly appeal to their target audience— mature, educated, financially-stable women who are informed and empowered. Dagne Dover’s branding is as stylish, function-focused, and effortlessly luxurious as its tried-and-true bags. Its typography-based logo is pretty standard fare for the fashion industry—easily recognizable, memorable, and modern.
Our programs help women entrepreneurs grow their business and thrive.
With notes like rosemary and eucalyptus, this is a candle that will get tons of burn time. What truly separates the brand is every order comes with a QR code for a playlist. Founded in 2007 by Mariam Naficy, Minted has become the go-to for anyone seeking unique art to add some life and personality to boring walls. What’s really great is with every item is that you can learn more about the artist and where they’re from.
Despite all the promising statistics, there’s still more ground to cover. For example, there’s still room in the marketplace for businesses owned by women of color. According to the the Census Bureau and National Women’s Business Council , white women make up more than 77 percent of all women-owned businesses. Of course, we are encouraged by the many brands that are committed to change and creating a more equitable society. And to help these dedicated companies, we’ve identified five upgrades you can make to your marketing strategy. From fueling belonging to challenging taboos, use these insights to help your brand connect with and empower female customers. Headquartered in Vancouver, Canada, Massive Media has partnered with many massive brands that include names like Microsoft, Samsung, and the Canadian Broadcasting Corporation .
Now, the brand is celebrating cultural heritage and creative self-expression by partnering with three multicultural women groups/artists, such as Reyna Noriega, to design new hair accessories from scratch. Several of us beauty aficionados on the team have been raving about Allure winner Ilia for years, and not just because of the hype.
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She began investing in real estate early in her career and launched her Everett-based construction firm, LJV Development, in 2018. Saturday morning cleaning was a regular occurrence, so she created a line of products free of parabens, sulfates, and harsh chemicals. The coconut soy wax candles are hand-poured, have a wooden wick, and have more than 40 hours of burn time.
Create a stunning new brand identity and maximize your web presence with a beautiful, easy-to-use Squarespace website that is strategically designed and tailored to your specific business goals. Because representation matters—and marketing is one of today’s biggest communication vehicles and seen as a mirror of our society.
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Older generations that grew up with “generic” ketchup or soup recall them as bland, tasteless versions of the name brands. Retailers, which have dumped the term “generic,” insist that the quality of the private-label foods and beverages has improved substantially. Social media platforms like TikTok and Reddit are filled with young people hyping their favorite store brand foods at Aldi and Trader Joe’s. Retailers say they need the private-label goods to give consumers a broader array of choices.
Any pet parent knows their fur babies are absolutely like their children. This company is more for the doggos, but the convenience gives pet parents peace of mind. BarkBox offers a monthly themed subscription that’s overflowing with fun, but also healthy treats. What’s really great is each month has a different theme so your pup can stay entertained. Past themes have included Home Alone, Lick or Treat, and Frenchies in Paris. Bethany Frazier created Maven Made after developing a plant-based product to heal her cystic acne.